One of Silicon Valley’s titans of industry is facing a lawsuit in Australia over privacy concerns, which is becoming the new norm worldwide for Big Tech.

“Google continues to face legal issues in the area of user privacy,” according to Engadget. “Australia’s competition watchdog, the Australian Competition and Consumer Commission (ACCC), is taking the company to court over what it describes as ‘false or misleading representations to consumers about the personal location data Google collects, keeps and uses.'”

Google allegedly offered users an opt-out of location tracking services on its Android phones and tablets, but opting out reportedly did not stop the tech giant from tracking the user. All the while, the company was collecting and using the data of users who thought they had opted out of being location tracked.

Data collection is a massive business for tech giants, who sell the data collected from their devices and applications to third party vendors, who then send targets ads to end users based on the data.

“We allege that as a result of these on-screen representations, Google has collected, kept and used highly sensitive and valuable personal information about consumers’ location without them making an informed choice,” ACCC chair Rod Sims reportedly said. “Many consumers make a conscious decision to turn off settings to stop the collection of their location data, but we allege that Google’s conduct may have prevented consumers from making that choice.”

Two months ago, the company was accused of testing facial recognition software with its “Nest Hub Max” product, which is Google’s version of Amazon’s Alexa.

Big Tech has a nasty anti-privacy streak which has led to lawsuits and fines worldwide. Facebook has been the prime culprit of privacy compromises in the United States, as we have often reported.

Facebook is facing billions of dollars in fines for allegedly collecting biometric data, including facial recognition scans, from users without their consent. That news was relayed to consumers in July.

One month before, the company was subjected to the single largest fine in Federal Trade Commission (FTC) history. It was fined $5 billion “following reports that political consulting firm Cambridge Analytica accessed the data of 87 million Facebook users without authorization and warned the tech giant violated its terms of agreement to notify users when their data is shared with third parties,” as we reported.

For the same incident, the company was fined $100 million by the Securities and Exchange Commission (SEC), and alleged to have “brazenly lied, describing data misuse as hypothetical when it was aware of real instances of its users’ data being illegally disseminated to third parties.”

As the tech giants grow, so do concerns about user privacy. Some lawmakers, though, are stepping up to the plate and trying to contain Big Tech. Sen. Ron Wyden (D-OR) is one of them.

“Wyden’s ‘Mind Your Own Business Act’ is the official version of a draft bill he circulated around to other members and consumer groups late last year,” according to The Verge. “The legislation would empower the Federal Trade Commission with new authorities to fine tech companies that violate user privacy and bolster the agency with more resources to better regulate the industry in the future.”