In an attempt to halt the global dominance of Google and Facebook, News Corp is developing a news distribution service that will give the publishing empire leverage over the monopolist tech giants.
The news aggregation site and app called Knewz, will aggregate hundreds of news sources and link directly to the publishers’ sites, reports the Wall Street Journal, which is owned by New Corp.
The platform will pull articles from hundreds of news sources, highlighting work by smaller outlets including the conservative leaning Daily Wire and Washington Examiner and liberal news sites like Daily Kos and ThinkProgress.
Prominent publications like The New York Times will also be featured on the site, providing an alternative to Google News and Facebook who surface content for readers. The aggregation site won’t take a percentage of any advertising publishers generate.
Exclusive, original content will be elevated on the platform over aggregated stories, News Corps told Business Insider, allowing publishers to no longer have to rely on the whims of two tech giants that often don’t have their best interests in mind.
“We are exploring this with the goal of recognizing and rewarding the provenance of journalism, and to drive traffic and data to publishers – including subscription sites – so their original work is respected,” a News Corp spokesperson told Business Insider on Thursday. “We want people to see a wide spectrum of news and views, from local, niche and national sources, without bent or bias.”
In the United States, Google Search and Facebook are collectively responsible for directing an enormous portion of traffic on the web, driving over 70% of referral traffic, according to the traffic analytics company Parse.ly. Performing well on either of those platforms determines whether a publication grows or fails.
Knewz is slated to launch later this year with both an app and a website, but a spokesperson told the Journal that the company’s work is still in exploratory development.
The report comes as policy makers on both sides of the aisle and internationally allege Silicon Valley tech companies are crippling credible news outlets. President Donald Trump and Republican lawmakers contend the tech giants are censoring conservatives.
Last week, Trump warned Google interfered with the 2016 presidential election, tampering with as many as 16 million votes, and recommended legal recourse be taken against the monopolist tech giant.
“Wow, Report Just Out! Google manipulated from 2.6 million to 16 million votes for Hillary Clinton in 2016 Election! This was put out by a Clinton supporter, not a Trump Supporter! Google should be sued. My victory was even bigger than thought!” the president tweeted.
In testimony before the Senate Judiciary Committee in June, Dr. Robert Epstein, a liberal Democrat and the senior research psychologist at the American Institute for Behavioral Research and Technology, revealed Google generated a minimum of 2.6 million votes for Hillary Clinton through deceptive manipulation of search results.
Trump is reportedly drafting an executive order that would address allegations of anti-conservative bias by social media companies.
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